
Brighton Palace Pier
The marquee stop: rides, arcades and sea air, free to walk on. Stop 1 on the loop.
Brighton packs a lot into a small stretch of coast: a Regency palace, a century-old pier, twisting shopping lanes, a glass tower and a beach that runs for miles. Here are the sights worth your time, and the neat trick that most first-timers miss: almost every one of them is a stop on the open-top bus loop.
Short answer
The essential things to do in Brighton are the Palace Pier, the Royal Pavilion, the Lanes and North Laine, the seafront and beach, the British Airways i360, and SEA LIFE. You can see the lot in a day, and because they sit along one coastal route, the open-top hop-on hop-off bus links them without a long walk between each.
Every sight below is on or beside the 12-stop open-top loop. That is the point of the [tour](/tours/city-sightseeing-brighton-hop-on-hop-off/): it strings the highlights together so you spend your energy on the sights, not the walking between them.
| Sight | Why go | Bus stop |
|---|---|---|
| Brighton Palace Pier | Arcades, rides and fish and chips over the sea, free to wander | Stop 1 |
| British Airways i360 | A glass pod to 138 metres for a 26-mile view | Stop 2 |
| The Lanes & North Laine | Jewellers' alleys and bohemian shopping streets | Stop 7 |
| Royal Pavilion | George IV's Indo-Saracenic seaside palace | Stop 8 |
| SEA LIFE Brighton | The world's oldest operating aquarium, from 1872 | Near Stop 1 |
| Brighton Marina & Kemptown | Waterside bars, and Brighton's bohemian quarter | Stops 11 to 12 |
If you plan to visit several, the maths is simple: a day ticket that also works on the city buses usually beats paying for taxis between them, and it comes with the open-top views thrown in. You can check the bus ticket price on Viator, or read the full route and stops first.

The marquee stop: rides, arcades and sea air, free to walk on. Stop 1 on the loop.

George IV's fantasy palace, a minute from Stop 8. Bus ticket gets 15% off entry.
Seafront
A glass viewing pod to 138 metres for the widest view on the coast. Stop 2.

Brighton's bohemian quarter of pastel terraces and indie cafés. Stop 12.
Brighton rewards a plan, especially if it rains or you have only a few hours. These guides sort the day for you.
A tried itinerary built around the open-top loop, sight by sight.
The indoor sights: Pavilion, SEA LIFE, the Museum and the arcades.
The beach, the pier, the gardens and the lanes cost nothing to enjoy.
The easiest way to link the sights above, especially on a first visit, is the hop-on hop-off bus. It is the same coast the i360 looks down on, seen from the top deck.
Best for first-time visitors, families and short stays
From $20 per adult, shown for your date and currency on Viator
Check live availability & prices on Viator →
Free cancellation up to 24 hours before. Ratings are the operator's current Viator and Tripadvisor figures; check the listing for today's price.
Brighton is famous for its Palace Pier, the Indo-Saracenic Royal Pavilion, the shopping lanes, a long pebble beach, and a lively, open-minded seaside culture. The i360 tower and SEA LIFE, the world's oldest aquarium, round out the headline sights.
Plenty. The beach and seafront, the Palace Pier itself, the Royal Pavilion gardens, and wandering the Lanes and North Laine all cost nothing. Our free things to do guide has the full list.
The centre is walkable, but the sights spread along the coast from Hove to the Marina. The open-top hop-on hop-off bus links them in one loop, and the ticket also works on the normal city buses. See our getting around guide for the alternatives.
For the highlights, yes. A single day covers the pier, the Pavilion, the Lanes and the seafront comfortably, especially if you use the bus to skip the walking. Two days lets you add the Marina, Hove and a coastal day trip.